A brief look at the waiver wire will tell fantasy owners one thing—plenty of the players who represent good pickups are liable to fizzle out after simply being nothing more than a flash in the pan.
This is an intricate part of fantasy that separates the best from the rest.
Adding a player who broke out a week ago is one thing, but owners who add players primed to continue previous surprise production is where the money is at.
Here are a few guys that put up nice numbers a week ago, are widely available and will continue to produce at a solid pace.
Note: Ownership percentages via ESPN. The Denver Broncos, Detroit Lions, New York Giants, Arizona Cardinals, San Francisco 49ers and Jacksonville Jaguars are on a bye.
Jason Campbell, QB Cleveland Browns (2.4 percent)
Jason Campbell took things over for the Cleveland Browns last week and the team came six points shy of upsetting the NFL's final undefeated team in Arrowhead Stadium.
More importantly, Campbell is now entrenched as the starter the rest of the way, health permitting. He also managed 293 yards and two touchdowns against a top-five pass defense.
Campbell has plenty of options like Josh Gordon and Jordan Cameron to keep him productive. It helps he has a Week 9 matchup against a middle-of-the-pack Baltimore pass defense, but Campbell's value extends beyond this Sunday, so he's a no-brainer for needy owners as a No. 2 quarterback.
Andre Ellington, RB, Arizona Cardinals (28.3 percent)
After much clamoring from fans, Arizona Cardinals rookie back Andre Ellington received the bulk of the workload in Week 8 against Atlanta. Ellington responded with 15 rushes for 154 yards and a touchdown.
Any doubts about Ellington's touches and productivity moving forward should be non-existent. Per Darren Urban of AZCardinals.com, head coach Bruce Arians plans on more touches for Ellington in the future:
Arians said he’d like to increase Ellington’s touches, although that might come through pass receptions to get Ellington in space. Goodwin said he personally thinks Ellington is smart enough to be able to handle a lot of carries, but reiterated he doesn’t want Ellington to get beat up.
Ellington is a sure-fire flex option from here on out. He'll be off the market in a hurry, so owners need to make the move now.
Kenny Stills, WR, New Orleans Saints (15.6 percent)
While many will point to Cincinnati's Marvin Jones and his four touchdowns a week ago, the add comes with a risk thanks to the quarterback situation (Andy Dalton has struggled at times this year) and the plethora of other options the Bengals' offense could utilize—not to mention unrealistic expectations.
Kenny Stills in New Orleans is a better option. He has a lock on the No. 3 wideout position as a rookie and has six catches for 193 yards and three touchdowns in his past two contests.
Like Jones, Stills is a bit of a boom-or-bust player, with the defining factor being the quarterback situation and offensive scheme. In the past, Brees has been known to utilize his speedy No. 3 option in single coverage.
With Jimmy Graham hobbled, Marques Colston (who has been a major bust) and Lance Moore drawing coverage, Stills will see more and more work as he continues to develop. He's a solid flex play the rest of the way.
Timothy Wright, TE, Tampa Bay Buccaneers (0.4 percent)
Yes, there is still fantasy talent in the circus known as Tampa Bay.
Timothy Wright is not a familiar name, but he's quickly developed into the No. 3 option in the passing game with rookie Mike Glennon under center.
Last week Wright caught five passes for 48 yards and a score. On an offense that will consistently be playing from behind the rest of the way and forced to take to the air, the still-developing Rutgers product is worth an add in all leagues.
Wright is a No. 2 tight end at this point based on the matchup, with potential for even more as both he and his quarterback continue to adapt to the pro game.
Follow B/R's Chris Roling on Twitter for more news and analysis @Chris_Roling
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