"Weird" wasn't invented in the '90s—it was perfected.
It was a strange era for all parties involved, but it was especially loopy for a certain subsection of advertising firms.
Indeed, some of the goofiest, most mind-boggling sports advertisements of all time came out during the '90s. Brands were pushing limits and exploring new tactics with their audiences, and the result was a number of priceless "What were they on?" moments in sports advertising.
The following is a selection of incredibly weird sports commercials from the '90s.