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Honestly, this is the only real reason that matters because regardless of wins and losses, if the owner doesn’t have faith in the coach, he won’t be coaching long.
It has been well documented that the Steelers have only had three coaches since 1969: Chuck Noll, Bill Cowher and Mike Tomlin.
The Rooneys are not rattled by what other people think and they know that continuity breeds winning in the game of football.
Chuck Noll had seven losing seasons during his 23 year career and Bill Cowher had three in his 15 year span.
2013 would be Tomlin’s first losing season, if in fact the team is not able to make a push in the last half of the year.
Additionally, there has been nothing done or said that indicates that the Rooneys would even think about going a different direction any time soon.