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In order to determine how well off each franchise was, six factors were looked at:
Current success is important to the brand of a franchise, so we couldn't possibly ignore this.
In order to rank each team for the category, I used projected win totals, found by averaging the records predicted by myself, B/R's Dan Favale and ESPN.
Since these are power rankings, what's happening now matters most, and as a result, this category was weighted most heavily. Each team's rank was multiplied by three before it was included in the overall market score.
The best way to measure the interest of fans is to look at home attendance.
By delving into ESPN's numbers for the 2012-13 season, I was able to glean the percentage of the home arena that was filled up throughout the year. Unfortunately, there's no simple way to predict what attendance will look like in 2013-14, so this will have to suffice.
3. Franchise Value
How much is each team worth?
That's what this section boils down to, and Forbes has our answer by providing an estimate of each franchise's value at the end of the 2012-13 season.
This is a pretty important figure, as a lot goes into value. To account for that, the rank in this category was multiplied by two before being added into the overall market score.
I also wanted to isolate the amount of money that a team was making. A product can be great, but it's fairly irrelevant if it isn't actually making money.
Forbes also helps out here, but this wasn't valued as highly as franchise value, so each team's rank was allowed to stand alone without receiving a multiplier.
5. Franchise Growth
There aren't many better indicators of a franchise's recent progress than the one provided by the percentage growth the value has experienced in the last year. On average, according to Forbes, NBA teams experienced 30 percent growth in 2012-13, and we'll be looking at how the big-market teams stack up in this category.
Once more, the rank stood alone without any sort of multiplier.
6. Future Flexibility
These rankings were lifted directly from ESPN's future rankings of the NBA franchises, according to ESPN Insider (subscription required), so a massive thanks goes out to Chad Ford, Amin Elhassan, Tom Haberstroh and Kevin Pelton.
As they described, this consists of "projected salary-cap situation; ability and willingness to exceed cap and pay luxury tax."
Because the ability to build a team in the future is of high importance, this category received a multiplier of two.
Once all the categories were calculated, the team's ranks (with relevant multipliers included) were added up, and the lowest total came out on top.