Men's Tennis

Roger Federer Makes Play for James Bond in Coffee Advert

SHANGHAI, CHINA - OCTOBER 10:  Roger Federer of Switzerland celebrates a ball against Gael Monfils of France during day four of the Shanghai Rolex Masters at the Qi Zhong Tennis Center on October 9, 2013 in Shanghai, China.  (Photo by Lintao Zhang/Getty Images)
Lintao Zhang/Getty Images
Alex LivieFeatured ColumnistOctober 18, 2013

Roger Federer has looked like a player on the slide in the past six months, and he is now down at No. 7 in the ATP World Rankings.

There are some who have called for the 17-time Grand Slam champion to call time on his career.

Those calls may be a shade premature, but the Swiss master may well be looking to the future—and maybe a career in acting?

The new Doctor Who has been named, so that role is out of the window. How about James Bond?

Daniel Craig is still filling that extremely sharp suit and Aston Martin, but Federer may be making a play—judged on an advert he has starred in for Jura coffee makers.

One of James Bond’s many catchphrases goes along the lines of “Vodka Martini, shaken not stirred.”

In the Jura advert, Federer asks for a "latte macchiato, please, ground, not capsuled."

We’re not sure Craig will be too worried, but there were those who said the same about Pete Sampras’ record of 14 Grand Slam wins when Federer won his first in 2003.

Hat Tip to for this spot.

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