Coming soon to a TV near you is this new spot from the Golden State Warriors, who gave Bleacher Report an exclusive look at the first installment of their "We Are Warriors" campaign for the upcoming season.
Titled "A Little Help," it features Andrew Bogut, Kent Bazemore and an unfortunate fan who learns the hard way that it's not easy to guard a 7'0", 260-pound NBA center. (Or to be helped up by one, for that matter.)
Look for it to premiere during the team's Oct. 18 preseason game against the Los Angeles Lakers in Shanghai, China. As for the campaign itself, the team provided these details about the spots fans will be seeing during telecasts this season:
The “We Are Warriors” marketing campaign was created last season and is based on the concept that we ALL are Warriors, and everyone contributes to the success of the team. For this season’s television commercials, the Warriors held an open casting call on August 23 at the team’s practice facility, inviting fans of all ages and types the opportunity to show how much they love the Warriors. Fans selected to participate in the team’s commercial shoot were able to work side-by-side with Warriors players on the court and in other various settings that the players encounter every day.