LeBron James Unveils New 'LeBron Face' in New Sprite Commercial

Adam FromalNational NBA Featured ColumnistOctober 16, 2013

The next time you're doing something, unleash your inner LeBron James face. And by something, I literally mean anything. And by your "inner" face, I don't actually mean that I want you to keep it contained internally. 

Open your mouth and scream like Edvard Munch is about to draw a portrait of you. Crunch up your eyes and look as intense as possible. 

It's about equal parts celebration and intimidation. You want the rest of the world to know that you are at the top of your game. Not them. You. 

Of course, it helps if you look like LeBron, sporting a chiseled frame that would make Gerard Butler question his workout routine when he's asked to film "400." Having your cheeks covered by a follicular forest that forces razors to draw back in fear would be beneficial as well. 

And I guess wearing a headband to cover a receding headline keep the sweat out of your eyes when you scream so loudly that your veins pop is a good idea too. 

Personally, I'm a huge fan of the mime's scream in that commercial, but it just doesn't have the same effect. Producing enough decibels that the Kansas City Chiefs fans at Arrowhead Stadium would shrink back and cover their ears is vital to the overall effect.

So how often will we see this from LeBron during the 2013-14 season?

Will he unleash his new face each time he scores? Each time he makes a shot from the charity stripe? Will he reserve it for the true highlights? Is it to be saved for after he's wrapped up a three-peat?

Man, this season just can't get here soon enough.