Exclusive: Behind-the-Scenes Look at New 'We Are Warriors' Commercial

Ryan Klocke@@RyanKlockeBRFeatured ColumnistOctober 15, 2013

With the start of a new season just around the corner, the Golden State Warriors are once again ready to rile up their fans.

Aside from a young, exciting roster which helped carry the team to the playoffs last year, the organization is reviving its "We Are Warriors" campaign. 

Anyone who has been to a game at Oracle Arena knows the fans are a big part of the experience, and this commercial, which is set to debut during the team's Friday morning preseason game against the Lakers in Shanghai, China, is an homage to them. 

Real fans were given an opportunity to star in the ad along with their favorite players, which is shown here in an exclusive, behind-the-scenes look. 

Take a look and stay tuned for an early premiere of the new commercial on Bleacher Report. 

 

 

 

 

 

Related

    Tony Parker Loses Starting PG Job

    NBA logo
    NBA

    Tony Parker Loses Starting PG Job

    Rob Goldberg
    via Bleacher Report

    Beal Says Wizards' Team Meeting Didn't Go Well

    NBA logo
    NBA

    Beal Says Wizards' Team Meeting Didn't Go Well

    Joseph Zucker
    via Bleacher Report

    Kanter Gets Warned After Bron Troll 😂

    NBA logo
    NBA

    Kanter Gets Warned After Bron Troll 😂

    Scott Polacek
    via Bleacher Report

    Cavs Increase Practices but Not Worried About Slump

    NBA logo
    NBA

    Cavs Increase Practices but Not Worried About Slump

    Dave McMenamin
    via ESPN.com