At this month’s Hell in a Cell PPV, Vince McMahon and his team of writers have a chance to tie up several lingering feuds and begin setting the stage for next year’s WrestleMania XXX.
As PWTorch notes, WWE has been struggling in the ratings lately. While most of the blame can probably be pinned on Monday Night Football, the stale, repetitive TV product isn’t helping matters.
Let’s face it: It’s past time for the company to put several of its on-going feuds to an end. Fans want to see something new.
So, in order of importance on the card, here are the top five long-term rivalries the company really needs to move on from following Hell in a Cell.
Assuming Divas champion AJ Lee can recover from her current concussion and perform in a match at Hell in a Cell, it might be time to end her feud with Brie Bella and the rest of the Total Divas cast once and for all.
While it may do decent ratings on E!, few wrestling fans seem to care about Total Divas or its cast members (the near-silence the Bella Twins come out to every week makes that clear). Lee playing heel and constantly tearing the girls down isn't turning the fans against her—if anything she’s more popular than ever.
Sure, the current feud between The Rhodes Brothers and The Shield is providing great entertainment—their tag match at Battleground, in particular, was tremendous.
But WWE doesn’t want to risk dragging this rivalry out too long and risking it growing stagnant, like Bryan/Orton.
With this in mind, The Rhodes vs. Roman Reigns and Seth Rollins battle should come to an end at Hell in a Cell, when the two brothers defeat the heel group to win the tag-team belts.
Alberto Del Rio has been feuding with his former ring announcer Ricardo Rodriguez since early August—much to the general apathy of the fans, who don't appear to care much about either man.
Hopefully, this flat and drawn-out storyline comes to a definitive end at Hell in a Cell.
Preferably, Rodriguez will turn heel again and help his ex-boss retain his World Heavyweight title in match with the returning John Cena. Rodriguez and Del Rio always were better off together, anyway.
CM Punk has been feuding with former friend Paul Heyman for what seems like forever.
Sure, the promos between the pair have usually been great, and Punk’s matches with Heyman acolytes like Brock Lesnar and Curtis Axel have always been worth watching, but it’s time for the former WWE champion to move on from this angle.
He should be mixing it up with Daniel Bryan and Randy Orton in the current angle with The Corporation, not wasting his time by teaming with R-Truth for meaningless, heatless tag bouts on Raw.
At this point, there's nothing fresh or new to see with Heyman/Punk. Both guys need to do other things.
Randy Orton and Daniel Bran will clash on PPV for the third time in a row at Hell in a Cell.
While the two inevitably churn out exciting matches, it’s more than time for this feud to be put to bed. The recent flagging ratings of Raw—largely built around the Bryan and Orton rivalry—may attest to this.
The audience has probably gotten bored seeing the two men face each other all the time (Raw has been built around the pair since August).
Ideally, we will get a new undisputed WWE champion at the PPV, and, hopefully, a definitive finish to the match and this rivalry. We certainly don't need a repeat of the Battleground debacle.