Gimmick matches in wrestling serve a multitude of purposes. They conclude rivalries, enhance angles and sell pay-per-views. They increase fan excitement and build anticipation for a given contest.
Without gimmick matches, there would be no differentiating what one sees on weekly television from what they are asked to pay for on a monthly basis.
They are special bouts that help create magical and memorable moments that fans will talk about for years to come.
The casual fan may not remember the near-classic between Chris Benoit and Shelton Benjamin from Raw in 2005, but they definitely remember the Batista vs. Great Khali Punjabi Prison match from No Mercy in 2007, even if they wish they would not.
Gimmick matches have that effect on fans.
While they may no longer be as plentiful, assorted or violent as they once were, they still attract attention and serve many purposes.
The landscape of today's World Wrestling Entertainment and the direction it has taken in terms of the content on its shows has watered down and, in some cases, eliminated several gimmick matches from the company's programming.
With that said, of the matches still featured on Raw, SmackDown and pay-per-view events, here are the seven best.
*For the purposes of this article, the TLC and Money in the Bank matches will be included under the ladder match heading.