Andrew Weber-USA TODAY Sports
It's terminology that, while accurate, is becoming overused when describing Brandon Weeden in this 2013 season. He needs to release the ball quicker and make faster decisions.
When the now-injured Brian Hoyer delivered on those requirements during his two full starts, all of a sudden the offensive line deficiencies and lackluster running game didn't seem like that big of a deal.
Weeden has been sacked 16 times this year and was brought down on five occasions during last Thursday's game versus Buffalo.
With 10 days off before this Sunday's home matchup against Detroit, the question is whether offensive coordinator Norv Turner could dramatically improve his reads at scrimmage and urgency to find check-down options.
That is nice to say, but this coaching staff has been trying to do that all through training camp and achieved little to no success.
What might make Weeden finally execute more rapidly is that he was forced to view Hoyer do it while he sat injured on the sideline.
Mary Kay Cabot of Cleveland.com reported:
"Weeden reiterated that the No. 1 thing he learned on the sidelines was to get the ball out quickly...According to ESPN's Stats and Info, Weeden held the ball for 4.3 seconds prior to that game, and Hoyer, 2.8 seconds. According to profootballfocus.com, Weeden is currently sixth-slowest in the NFL with a release time of 3.12 seconds."
Advice given during last weeks's Bills encounter from wide receiver Josh Gordon seemed to resonate with No. 3.
The soon to be 30-year-old commented to Cleveland.com:
"(Gordon) said, ‘Man, just let it rip and just trust that we’re going to make a play. Throw it up.’ Anytime you here that from a guy like him, it’s like, ‘All right, let’s see what you got, buddy. Go get it done.’ But, yeah, he called it.''
The result was clicking for a key 37-yard touchdown to the sophomore receiver.
Simplifying the playbook, at least initially, is probably the best way that Turner can help Weeden. Outline a primary and secondary source per play and if those options are not available than throw it away or scramble for a positive gain.
As outlined in the previous slide, efficiently running the football in the first quarter forces the defense to respect the play action and ultimately that buys the Oklahoma City native some more time in the pocket.
It's highly unlikely that Weeden will be as crisp a decision maker as Hoyer was, but he doesn't need to be.
If the offensive line's protection improves and Weeden carefully manages the game through a faster decision making process, then the Browns are going to be in a great position to win.
Andy McNamara is an international sports broadcaster and journalist.
Follow Andy on Twitter @AndyMc81