As Big 12 play enters the grind of October, some teams face stretches that threaten to ruin their season, despite only being one month into the year.
There's Kansas State, who's already 2-2 and faces Oklahoma State and Baylor in back-to-back weeks.
Then there's Iowa State, who just lost a tough one to the Texas Longhorns, and now has two road games and a home matchup with Oklahoma State to prepare for.
Check out the three teams in the Big 12, one of college football's most wide open conferences this year, that will see their season spoiled in October.
Kansas State's season is already disappointing at 2-2, with losses to FCS North Dakota State and Texas.
However, October is set to be an especially brutal month for Bill Snyder's Wildcats.
In back-to-back weeks, starting Saturday, Kansas State faces Oklahoma State on the road and Baylor at home. The Cowboys are sure to be an angry team at home after losing to West Virginia, while the Bears are looking like the team to beat in the Big 12 with a perfect 3-0 start.
Kansas State's offense hasn't found a rhythm with their two-quarterback scheme of Jake Waters and Daniel Sams. That's sure to bite them hard this month as they enter the meat of their Big 12 schedule.
The Cyclones just suffered a heart-breaking loss to the Texas Longhorns on Thursday night, partly thanks to a controversial call that took away a possible fumble recovery from Iowa State at the end of the game.
Going forward, October doesn't get any easier for the Cyclones. In the next two weeks, the team makes trips to 4-0 Texas Tech and 3-0 Baylor.
After that, they finally return home to face Oklahoma State the following week. The Cowboys will be looking to avenge their 2011 loss at Jack Trice Stadium, which cost them a shot at a national title.
Paul Rhoads has yet to win more than three Big 12 games in his tenure at Iowa State. With such a tough stretch this month, it may be hard to find three wins on this schedule.
It's not hard to ruin the season of a team that hasn't won a Big 12 game since 2010.
Having lost 21 straight conference games, the Jayhawks face TCU, Texas Tech, Oklahoma and Baylor this month.
The only conceivably winnable matchup on that slate for Charlie Weis' squad is the game against TCU. The other three teams happen to be the only three undefeated teams left in the Big 12.
At least the end of October means that basketball season is right around the corner in Lawrence, Kan.
The Texas Longhorns shouldn't have won on the road against Iowa State on Thursday. It was that controversial "no-fumble" call that gave the Longhorns the win.
You better believe the football gods have an answer for that.
Next week, Texas has the Red River Rivalry game with the Oklahoma Sooners on its slate. In the last two years, the Longhorns have been dominated by the Sooners by scores of 55-17 and 63-21.
Oklahoma and Texas are the two traditional powers in the conference. However, it's Oklahoma that's ranked highest in the nation amongst Big 12 teams, while Texas is just 3-2 and should be 2-3.
If the Longhorns get blown out for the third straight year by the Sooners, it could very well cost the Longhorns not only a shot at the Big 12 title, but their head coach's job as well.