It's hard to imagine there are any teams in sports for which attendance and finding ways to sell tickets isn't an ongoing concern and a top priority.
It's not hard to attract fans, particularly in large markets, when times are good and a franchise is flush with money. Of course, not all markets are large, times aren't always good and revenue streams are often fickle.
Fan attendance is actually most critical when times are tough; financially abandoning a team usually isn't the best way to get them over the hump. But you can't really blame people for not wanting to pony up the cash to watch a subpar team lose.
Which is where marketing comes into play. Fan promotions and changes aimed at making the live experience more appealing are ways in which ownership attempt to compensate for their poor product. Some are clever and inventive, while others are just plain desperate.
Here are some of the latter.