Damien Sandow is currently mired in a familiar Money in the Bank slump. Over the years, WWE has poorly booked its Money in the Bank winners under the apparent assertion that the briefcase alone will keep them over.
This was the case with Dolph Ziggler, who lost profusely during his lengthy stint as a Money in the Bank holder. Ziggler's losing ways continued right up to WrestleMania 29, where he took the deciding pinfall in a tag team match on the night before he eventually cashed in.
Sandow has been seldom featured in WWE storylines and has been nearly invisible on pay-per-view since his surprise win back in July. WWE is clearly biding its time with the talented heel, but with slumping ratings and an uninspiring World Heavyweight Championship picture, that time may be now.
WWE Battleground needs a spark to have a chance moving forward as a viable WWE pay-per-view franchise. A memorable cash-in spot could give the first-time pay-per-view just that. Reasons will be assessed based on impact a Money in the Bank win would have on pay-per-view and in future WWE storylines.