The January transfer period has a lot in common with last-minute shopping on Christmas Eve. Watch as panic buying ensues, spending goes through the roof and a faint whiff of desperation lingers in the air.
The last window only just closed, but in three months it will be open once more, as clubs look to strengthen key areas that have been weakened through injury, suspension or players not quite living up to their billing.
January is a good time to be a selling club. However, if you're buying, you know you will be dealing with vastly inflated transfer costs, astronomical wages and agents' fees.
Be it a fear of relegation or not achieving your season goals, many clubs all over Europe will bend over backwards to ship in recruits in the New Year, whereas those with the greatest financial clout can simply stockpile players for a rainy day or try and keep them out of their rivals' hands.
Fernando Torres and Andy Carroll's 2011 moves for £50 million and £35 million, respectively, are good examples of price-tags gone mad. More recently, Queens Park Rangers' 2012 acquisition of Christopher Samba for £12 million and pay of a reported £100,000 a week shows how exaggerated January fees can be.
Presented in no particular order, over the following slides we look at 10 players who could be paid way over the odds in 12 weeks' time.
Perhaps they didn't get a move over the summer, or maybe they've enjoyed a stellar start to the season, attracting the attention of Europe's top sides.
Whatever the reason, if they move in January, expect enormous amounts of money to pave the way.