WWE Battleground occurs during a time period when significant feuds are developing, although they are not able to grow based on the limited period between pay-per-views.
WWE will be airing three pay-per-views, Night of Champions, Battleground and Hell in a Cell, in a one month span. The emphasis is currently on Daniel Bryan, Randy Orton and the corporation.
Bryan and Orton once again find themselves in the main event following months of TV build up, but there is currently more competition among the WWE roster to vie for the top billing.
Cody Rhodes and Damien Sandow seemed like they had a strong feud going. Rhodes defeated Sandow in a non-Money in the Bank title match at SummerSlam, yet there was no follow up. Could we at least get a ladder match for the Money in the Bank briefcase?
As hot as Cody Rhodes is at the moment, the lack of closure of his angle with Sandow has really hurt the current Money in the Bank winner. For some reason, WWE tends to book Money in the Bank winners poorly, likely under the impression that the briefcase alone makes them relevant.
The Usos and the Shield seems like a strong tag team feud liable to put the tag team division on the map. Unfortunately, this feud was limited to pre-show duties over the past month, and as close as the Usos came, The Shield was able to eek out an uninspired victory. The Shield (namely Reigns and Rollins) has vacillated from main event to pre-show tag team matches.
Clearly, The Shield is closer to a main event entity. Dropping the titles to a popular tag team like the Usos or even The Prime Time Players could help the tag team division before elevating the individual members of The Shield.
WWE's ongoing Heyman-Punk saga is the premier storyline in the WWE with the exception of Triple H, Stephanie McMahon and the establishment.
If an additional challenger—i.e. the Rhodes brothers or even a babyface Shield—is able to emerge as a certified return superstar, WWE's Battleground pay-per-view will be bolstered by a significant uptick in babyface stock.
Ryback is set to face CM Punk, but what about Curtis Axel? The current superstar, who is equivalent to background noise, may find a gripe that forces him to face Ryback to see who the ultimate Heyman guy is.
Curtis Axel's limitations on the microphone could make him a viable "workhorse" babyface. He would draw sympathy from fans if Heyman eventually turns on him.
The current Heyman-Ryback alliance would gain more heat if it were a two-person show. If Axel were a bit more over, the tandem would be seen as cold and despicable for turning its back on Axel.