Texas A&M launched a sharp new website on Thursday which features a media-heavy inside look at the Aggie football program.
The site features YouTube videos, high-resolution images, music, social media information and more, but it doesn't feature the program's biggest star, Johnny Manziel.
Scrolling from top to bottom of the site, you'll see plenty of maroon and white, but you won't see Manziel in his No. 2 jersey even once. To see Manziel, you'll have to click "show more" not once, not twice, but four times for the site to load a piece of content on the second Heisman Trophy winner in school history.
That lone piece of content four clicks and a good scroll away from the main page isn't of Manziel on the field, either. It's a video, set to Jay-Z and Justin Timberlake's Holy Grail, of Manziel traversing his way through the frenzy that was the SEC media days.
This is a stark contrast from the regular A&M football site, which has Manziel in the background.
It does make sense for the program as a whole to feature some of its other players, rather than the quarterback who is always at the forefront.
At the same time, the site is also passing up an ideal opportunity to present Manziel in a positive light and offset the negative press he receives.
At the time of its release, the site had just two pieces of content on Manziel, the SEC media days video and a 30-second clip from practice of him throwing and hitting the uprights with a football. Aside from that nominal representation, there is nothing showing the down-to-earth Manziel as he truly is around his teammates.
It seems more like the site is purposely avoiding the Aggie quarterback altogether. The "News" section highlights numerous preseason award nominees and features running back Ben Malena, receiver Mike Evans and offensive tackle Jake Matthews twice.
However, it doesn't show Manziel a single time, despite him being named to numerous award watch lists and tabbed as a preseason All-American by countless media outlets.
The site isn't JohnnyManziel.com and doesn't need to look like it, but right now it looks more like EveryoneButJohnnyManziel.com.