Stephen Curry's incredible three-point shooting often leaves opponents with grimaces that make it seem as though they're sucking lemons. But now it's the sharpshooter who will literally be tasting a citrusy fruit as he fires away.
As long as the Golden State Warriors don't witness a distraction-based drop-off in production from their star player, they'll have no complaints about Curry's new endorsement deal with MoGo.
This will be the third household name that MoGo has signed, and Curry now joins Colin Kaepernick and Evgeni Malkin as a major star who wears a flavored mouthguard. The company offers six different flavors: lemon, blue raspberry, fruit punch, mint, orange and bubble gum.
Personally, I'd be rolling with blue raspberry, but lemon is by no means a bad choice for Curry. I have to wonder if he'll switch to a different flavor if he ever enters into a bit of a slump, though.
According to MoGo's website, "Revolutionary flavor technology allows MoGo to add flavor to plastic, creating the world's first flavored mouthguard. The result is the freshest tasting sports mouthguard ever...it is embedded into the plastic so the flavor lasts game after game after game." So it's not like he has to worry about losing the taste.
The former Davidson Wildcat set the all-time record for most triples made in a single season last year, drilling 272 of them while shooting 45.3 percent from beyond the arc. And that was before making another 42 in the postseason after the pressure cooker was turned up a few notches.
Curry is poised to challenge his own record now, becoming a more well-rounded player all the while. B/R's Grant Hughes thinks he could emerge as a top-10 star in 2013-14, and I see no reason to disagree.
The bigger question involves the motivating factors behind his decision to go with lemon. Is it the taste, or is it the fact that the color works perfectly with the Dubs' royal blue and golden yellow scheme?
As long as he keeps drilling three-pointers, it won't matter.
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