It's hard to gauge just what kind of momentum Big Show has right now.
He's in the middle of a main event level angle, but his character is in a weird place: Normally a babyface who's being "forced" into doing evil by the heels is a 100 percent sympathetic babyface, but he's not.
Big Show is in this situation because he's a wealthy athlete who blew all of his savings, which is not something the fans sympathize with, especially in 2013.
Plus, as satisfying as it was to see him knock out The Miz without hesitation this past Monday, Miz is still technically a clear-cut babyface. It was a heel move to do what Big Show did.
On top of that, Big Show has been turned more than just about any main event level star in WWE history. Since his arrival in 1999, he's turned close to 20 times (depending on how you count some of his storylines this year), with six of those turns coming in his first 14 months in the company.
He's flip-flopped so much with so many different tweaks to his persona that we can have a pretty good idea of just what does and doesn't work for him.
One thing is for sure: He has to be something special. He lost cleanly to Steve Austin in his first WWE match, a throwaway Raw main event. Yes, it's "Stone Cold" Steve Austin in the middle of his record-breaking run as a main eventer, but it was a terrible way to treat an incoming top star, much less one who's an actual giant.
It's also for the best that he's not too much of comedic character or involved in storylines that are too over the top.
While his feud with the Big Bossman was strangely entertaining, the over the top nature of angles like Bossman crashing Big Show's father's funeral to steal the casket/corpse wasn't exactly worthy of a top babyface.
His time as an actual intentional comedy wrestler didn't really do him any favors, either. After Big Show was the show-stealer (pun not intended) of the WWE talent that appeared on the episode of Saturday Night Live that The Rock hosted to hype WrestleMania 2000, WWE went all in on him as a comedy wrestler. On TV, he exclaimed "I'm a funny guy! I'm entertaining!" and somehow magically became a babyface.
Was some of it funny?
Sure, his Hulk Hogan impression as "The Showster" against Kurt Angle was awesome. It just wasn't even in the same universe as how he should be used.
Generally speaking, the last several years have been the best of his career both as a performer and in terms of how he's been positioned. Aside from the divisive angle with John Laurinaitis last year and the similar storyline he's involved in right now, he's been used just about right since his return in 2008, and has been on top of his game as an in-ring wrestler.
After an iffy first 13 years or so of his career, he's treated as a serious threat who can be logically slotted into the main event at any time since, y'know, he's a giant. Since his return over five years ago, he's had:
- Possibly the best celebrity match in wrestling history with Floyd Mayweather.
- A great series of matches with The Undertaker.
- Excellent main event tag teams with Chris Jericho and The Miz.
- Memorable feuds with Mark Henry and Alberto Del Rio
- A match of the year candidate last year in his title win over Sheamus.
That's just scratching the surface off the top of my head.
I think it's pretty clear that he just needs to be a big, tough giant. He's probably better as a heel, but he's played the role well as a babyface, too.
As good as he is at the crying act (and I thought the Laurinaitis firing angle last year was tremendously well executed), it just doesn't suit him at all. One again, he's a giant and his role needs to be that he's constantly wrecking everyone, losing only when he's in with a top star, another super heavyweight, or it's time to build someone up.
It's not rocket science.
Hopefully, we'll get to the end of his current program soon enough, he'll turn babyface, and wreak havoc on the McMahon family and The Shield. From there, he can go back to his sometimes main event, sometimes gatekeeper role and all will be good with the world.