How high can they rise?
Isn't that question at the heart of virtually every type of NBA analysis?
As fans, we wonder how good our favorite basketball players can become. Teams have to evaluate the ceilings of players and then act accordingly. Those who choose to gamble on sports (legally, of course) must determine the upper limits of performances.
It's all about upside. Or potential. Or the ceiling. Or whatever you want to call it.
That's why these player rankings are introducing a new element. Not only will they identify how the Association's top players currently stack up, but they'll also show just how high each star can rise during the 2013-14 season.
Long-term potential is another story, though, so keep in mind that this isn't displaying the upper limit for each player's career.
Just as is the case with every NBA season, we could be in for some shake-ups once the action begins.