And here's another waste of a good idea.
It was fairly obvious to wrestling fans that the wedding of "gay" tag team Chuck Palumbo and Billy Gunn would go off without a hitch. Just how it fell through was a mix of a clever angle and a weird storyline that fizzled out badly and led to WWE's losing favor with GLAAD, which had endorsed the angle initially under the premise Chuck and Billy were a caring gay couple.
Anyway, the wedding was officiated by an elderly man who was referred to as a "justice of the peace" (there was no legally recognized same-sex marriage in the United States in 2002). As the wedding inched closer to completion, both Chuck and Billy got cold feet: They were actually straight men engaging in a publicity stunt with Rico, their stylist, and decided to call it off as Rico seethed.
The "justice of the peace" interrupted the arguing, seemingly oblivious to what was going on: "The love that Chuck and Billy have is sacred, and that will never change! It doesn't matter if it lasts 15 years, 16 months or three minutes." Some of the fans in the crowd audibly started chattering, and the old man spoke again, only with a much more familiar voice coming out: "Wait a minute...Did I just hear myself say, 'three minutes'?"
The elderly man pulled at his face, revealing that he was actually Eric Bischoff under some impressive prosthetics. You see, Bischoff had recently made a habit of interrupting "boring" Raw segments after three minutes and sending out Three Minute Warning (Jamal, AKA Umaga, and his cousin Rosey) to attack whoever was in the ring. Rico turned on Chuck and Billy while Three Minute Warning ran in to lay out the reluctant grooms and interested observer Stephanie McMahon.
Bischoff had officially declared war on SmackDown, so the entire locker room emptied, led by Kurt Angle.
While Bischoff under the makeup was a brilliant idea for an angle, it went to waste here. Chuck and Billy fizzled out in their new gimmick of a tag team who constantly talked about how heterosexual they were; this actually made them seem more likely to be gay than the actual "gay" gimmick did. The Raw vs. Smackdown feud also ran out of steam quickly, completely disappearing after the Halloween edition of SmackDown that year, where Bischoff kissed Stephanie for reasons that were never explained.