Despite all the hype surrounding his on-going transition to road running, Mo Farah was unable to overcome the odds of the Great North Run and ultimately succumbed to the talents of Kenenisa Bekele.
While the men's half marathon may have been the headline of the day, there was also a plethora of other subplots unfolding in the 55,000-strong race from Newcastle to South Shields.
With pictures being worth a thousand words, here's how the day unfolded through the more visually inspired.
Prior to the race even starting, it was clear that Farah and Bekele would be two of the main competitors for the biggest accolade on offer, but long-distance legend Haile Gebrselassie also highlighted the day's cast.
BBC Sport captured this once-in-a-lifetime image of the three generations of long-distance events, with more gold and records between them than one can shake a stick at:
While Christine Ohuruogu's talents lie in the considerably shorter distances, the 400-metre great had the proud honour of sounding the klaxon that would begin the steady, 13.1-mile lurch towards South Shields:
As well as the star-studded array of professional and amateur athletes competing in the event, it's also important to remember that the Great North Run is, at its heart, among Britain's most prestigious charity runs.
BBC's Robbie Savage and former Spice Girl Melanie C were just two of the more well-know faces competing for their respective charities, the former in memory of his late father:
As is tradition, the Red Arrows flew overhead as a symbol of just what this event means to all Britons, participating and watching alike. The Evening Chronicle caught this image:
Having won the London Marathon earlier this year, it was Kenya's Priscah Jeptoo who once again took first place on English shores, this time in the North East:
Whereas Olympic marvel David Weir came out triumphant in the men's wheelchair race, his exhaustion was evident for all to see in what must have been a moment of sheer emotion:
As aforementioned, 5,000-metre and 10,000-metre world record holder Bekele shrugged off any concerns of injury to distance himself from Farah and crash through to Great North Run triumph in an image courtesy of Sport10:
However, it speaks volumes of the two top contenders that Farah and Bekele are able to share an embrace in their achievements. North News shared this image of the pair putting any individual competition to one side post-race:
In the end, the Great North Run didn't fail to disappoint and offered up more entertainment, emotion and ecstasy than ever, crowning a spectacular day that showed just how sport can truly bring people together under one banner.
Special thanks to the Shields Gazette for their Twitter coverage of the Great North Run.