Arsenal paraded their new recruit before the media, but manager Arsene Wenger was also in the spotlight.
There was no spotlight required as Gareth Bale was trotted out by Real Madrid in their new orange kit.
Also, Twitter shows there is no hiding place, and there’s mixed news for Tottenham.
All this and more feature in Friday’s edition of the Paper News and Gossip review.
The power of social networks has unmasked a footballer reportedly involved in an accident with a cyclist, with the Daily Mail's Chris Wheeler and Martin Robinson naming Stoke City's Steven Nzonzi as the man in question.
Cyclist Rob Lockhart claims he suffered concussion after hitting the back of a car being driven in a "dangerous fashion."
Pedestrians who witnessed the incident took photos and it rapidly spread on Twitter, with British cycling great Sir Chris Hoy re-tweeting and urging the public to find the driver.
Nzonzi's name was repeatedly mentioned on Twitter, and Wheeler and Robinson have stated in their piece that he is the player "being hunted by police."
Wenger's Arsenal future will be guided by how well the Gunners do this season, writes Hannah Duncan in the Metro.
After a number of years of seeing big names being sold without being replaced, Wenger spent big with the capture of Mesut Ozil from Real Madrid.
The Germany international attended his first Arsenal press conference on Thursday, with Wenger by his side.
Wenger was probed about his future at Arsenal, but Duncan reports that the Frenchman is in no rush to seek out an extension to the contract that runs until next summer.
"We are not in a hurry," Duncan reports Wenger as saying. "We are in September. My contract finishes in June. It’s a long way to go.
"I will sit down and think how well have I done with the team. And that has to be sufficient to decide yes or no."
Brendan Rodgers has lifted the lid on the fitness programme that has made Steven Gerrard a virtual ever-present in his Liverpool side.
According to an article by Dominic King in the Daily Mail, Rodgers analyses each player and provides them with individual fitness schedules.
Gerrard, following a couple of years of fitness problems, played 52 games in all competitions for club and country last season, according to Soccerbase, and Rodgers believes his captain is benefiting from the work put in by the training staff.
You need to analyse the person, what age he is at and the body type he is.
One of the biggest things in our method of work is the recovery method.
Stevie for example plays on the Saturday, recovers on the Sunday doing pulls, stretch and massage, on the Tuesday recovers further with maybe a light jog.
We have individual plans for every player.
Gerrard has played the whole 90 minutes in Liverpool's opening four games of the season, as well as captaining England in World Cup qualifiers.
Liverpool are top of the Premier League and face Swansea City on Monday.
Andre Villas-Boas has problems to contend with at Tottenham.
Laura Williamson and Thom Drake of the Daily Mail reveal that the Portuguese has confirmed he fears it could take new signing Erik Lamela some time to adapt to life in the Premier League as he does not speak a word of English.
He's going to suffer problems of adaptation because he doesn't speak a word of English. He has to adapt to a completely different culture and mentality, which we are sure he will, but we're unsure of how much time it will take, but he will.
Villas-Boas has also revealed, per a Press Association report carried by the Guardian, that Emmanuel Adebayor will spend some time training with the reserves when he returns from extended leave.
“Up to when I find it appropriate, he will train with the development team,” Villas-Boas said.
Adebayor has spoken positively about reclaiming a regular spot in the Tottenham attack but it seems as if he faces a fight on his hands to even make it back into the first-team squad.
And if that’s not enough, the Daily Expresses' Ben Jefferson writes that Monaco could make a move for Spurs' keeper Hugo Lloris if they miss out on their No. 1 target Steve Mandanda.
Gareth Bale had another taste of life with the Real Madrid PR machine when trotted out to parade the club’s somewhat bright orange Champions League kit.
He was probed on a range of subjects by the media and Darren Lewis of the Daily Mirror claims the Wales winger could make his debut as a left-back due to an injury crisis at the Bernabeu.
Lewis reports Marcelo and Fabio Coentrao are both out injured, which could result in Bale starting in defence against Villarreal.
In Lewis’ piece, Bale says:
I’m just looking forward to getting on the pitch and wherever the manager puts me I’ll be giving 100 per cent.
We have to wait until the match day to see whether I’m picked or not but hopefully I can get my fitness up straight away and get a place in the team.
Newcastle United caused unrest among their fans when failing to spend any money in the summer transfer window. And the Daily Express' Niall Hickman quotes Magpies great Rob Lee as saying no-one will sign for the club while director of football Joe Kinnear remains in charge.
Sebastien Corchia is poised to join Tottenham in January, reports Jamie Sanderson of the Metro, following confirmation the defender will be allowed to leave Sochaux.
Colin Young of the Daily Mail confirms Steve Bruce has not given up on bringing Shane Long to Hull, despite missing out on the West Brom forward late in the summer transfer window
Newcastle midfielder Cheik Tiote denied a charge of fraud when appearing in court, according to the Daily Star.