Super Bowl Halftime Show 2014: Bruno Mars Was Smart Choice by NFL

Joseph ZuckerFeatured ColumnistSeptember 8, 2013

LOS ANGELES, CA - FEBRUARY 20:  Singer Bruno Mars (L) and director Spike Lee speak during the 2011 NBA All-Star game at Staples Center on February 20, 2011 in Los Angeles, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Jeff Gross/Getty Images)
Jeff Gross/Getty Images

At least the NFL is no longer the "No Fun League" when it comes to the Super Bowl halftime show.

The league communications office confirmed that Bruno Mars will perform during halftime of XLVIII.

Following Janet Jackson's wardrobe malfunction at Super Bowl XXXVIII, the NFL went way too conservative with their halftime show performers. Having bands from the 1970s and '80s can be fun, but so many in such a short amount was too much.

Here's the list of the eight halftime acts after Jackson:

Super Bowl No.Performer(s)
XXXIXPaul McCartney
XLThe Rolling Stones
XLIITom Petty & the Heartbreakers
XLIIIBruce Springsteen in the E Street Band
XLVBlack Eyed Peas, Slash, Usher
XLVIMadonna, LMFAO, Nicki Minaj, MIA, Cee Lo Green

The Black Eyed Peas were the only act that you would have considered more current music, and The Office's Robert California has the perfect sentiment toward them.

Last year, the league changed it up with Beyonce, and it was a very good performance. It didn't cross the line in terms of taste, and she is a tremendous live performer. She brought a lot of energyenergy that has been missing in the last few halftime shows.

It should be much the same with Mars.

This is a very good decision by the league. Mars is a very good live performer as well, and he doesn't rely on things like Auto-Tune to make his voice sound good. He mixes R&B with more modern music that gives him a somewhat timeless sound.

The league couldn't possibly please everybody, and there's likely be a large segment of fans that won't be too happy with this choice. They probably would have liked another rock act, or possibly somebody who's from the New York/New Jersey area, like Jay-Z, Bon Jovi or Bruce Springsteen.

What everybody needs to understand is that the Super Bowl halftime show isn't about football. Neither is it about appeasing football fans and those people from the host city. The halftime show is engineered to get people who don't watch football interested in the Super Bowl.

The NFL knows that the people who watch the Super Bowl every year will continue to watch regardless of who's performing during halftime. Plus, Roger Goodell has to appease Pepsi a bit as it's the main sponsor of the halftime show.

Pepsi always tries appealing to a younger audience, and that's exactly what it has done by collaborating with the NFL to have Mars at the Super Bowl.

In the grand scheme of things, the halftime show is meaningless in terms of how much die-hard fans enjoy/remember the Super Bowl. It doesn't take away from the play on the field and serves as a good time to grab food, go to the bathroom or whatever else if you don't care about who's performing.

If the league is going to go for a more modern act, it could have done far worse than selecting Mars. We can all take solace in the fact that the halftime show is not going to be headlined by Miley Cyrus, Taylor Swift and One Direction.