In this era, Triple H is the perfect heel because he's believable on every level to every person.
Forget believable; to some people, he's a mirror of what he's portraying on television. An embodiment of corporate greed using what's best for business as a justification for anything, while having who he wants in top spots and keeping down sensations like Daniel Bryan.
Some view him like that. I don't, but I know that some do and that is what makes it a must to keep him as a long-term heel.
In the past few years, WWE's given us Vickie Guerrero or Teddy Long as common selections in the storyline power position of general manager. They were figureheads of authority. Guerrero is a good heel who gets good heat. Long is tag-team-match hungry and seems like he's been in power since the Bush administration. Triple H is one of the legitimate company executives and everyone knows that. It only makes sense to take advantage of it.
When Vince McMahon was revealed to the general audience to be the top guy in charge of WWE in the 90s, it worked so well because it blurred the lines of reality and script. Today with Triple H's role, more knowledge is available via the Internet and other resources for fans, so they've drawn their own conclusions courtesy of message boards, rumors and shoot interviews.
When Triple H screwed Bryan at SummerSlam, so much was immediately explained or assumed by wrestling fans because of the dynamics. Bryan is the popular babyface that is unique in many ways to WWE and Triple H is prototypical to WWE and is an executive.
Opinions ran wild following that pay-per-view. Some people loved it. Some people hated it. The common theme is everyone understood Triple H was the heel, and he instantly became one of the biggest heels in the storyline with Randy Orton right by his side. Some fans might say they don't like Triple H in the storyline and begin to babble about him hogging the spotlight and burying Bryan.
Those people are overanalyzing and think they're smarter than what they appear. The point is, whether it be for storyline or what they think they know about life behind the curtain, they dislike Triple H and that's what WWE wants.
Triple H was disliked and Bryan was loved. Forget trying to break down the fourth wall or pulling the curtain back to critique. That's the reality.
Wrestling has evolved to a point where there must be an authority figure. It's a way to acknowledge that the presentation of the business is that this is a business and is more than what you see in the 20-foot-by-20-foot ring.
You can no longer have the good guy commissioner that is utilized when management is needed like Jack Tunney. That's not enough.
There is so much programming and complexity to the WWE operations that heels and faces alone need the compliment of the wizard behind the curtain to be acknowledged. And when the wizard is in genuine power, naturally as talented and hated by the audience, you use him for as long as possible.
Triple H, as the heel-corporate villain, needs to have a long rein ahead for years to come.