Joe Kinnear caused outrage on Tyneside by announcing himself as Newcastle United's new director of football.
The summer transfer window slammed shut on Monday night, and while clubs around the country made desperate phone calls in a bid to strengthen their squads, nothing was heard from Tyneside.
Reporters were stationed at every Premier League club's training ground as teams did business until the 11 p.m. BST deadline, but no one was on hand to say anything about the Geordies, who have stuck with their current squad until January.
Newcastle are the only Premier League team not to make a permanent first-team signing this summer, a statistic that is embarrassing, considering the whole point of Kinnear's appointment was to bring new faces to St. James' Park and ease the pressure of handling transfers from Alan Pardew's shoulders.
Kinnear has only the temporary deal for Loic Remy to show for his efforts this summer, as numerous targets passed Newcastle by.
Even Remy has his troubles, as he goes on trial for rape at the end of November, per ITV News. Hardly an ideal situation for a club that has paid in the region of £2 million for 12 months of his services.
The transfer window failure is almost a perfect reflection of what happened last year, when Pardew chose to sign only one first-team player—Vurnon Anita—and stick with the squad that had served him well the previous season.
A terrible season awaited the Geordies, and only a January spending spree saved them from relegation. Now, with only Remy added to the squad, Newcastle have put the pressure on themselves to perform, having been silent in the final hours of the transfer window.
One potentially good piece of news for the Magpies is that Yohan Cabaye has stayed at the club, after Arsenal chose to splash out on Mesut Ozil instead of following up their initial bid for the French midfielder.
Kinnear will likely claim he was a key part of making Cabaye stay at St. James' Park, although if he tries to clutch at that particular straw, Geordies fans will see straight through the smoke and mirrors.
It was clear Cabaye wanted to leave Newcastle this summer and only Ozil becoming available stopped the France international joining the Gunners. Now Pardew must rebuild his relationship with his No. 4 and hope he starts turning in the performances that originally attracted the likes of Arsenal.
So now the window is shut, the hard work begins as Newcastle attempt to build on their 1-0 win over Fulham and kick-start their season. The same old faces will have to perform, as Kinnear's lack of negotiation success has forced them to.