There have been no record-breaking transfers in Italy this summer. No deal has dominated the back pages for the off-season, there has been no major theatrics between that holy trinity of club/player/"representatives" and as a result no team, realistically, looks like challenging for European silverware.
However, what we have seen are a number of shrewd and smart signings which may, just maybe, result in a shift of power away from the recent Juventus hegemony.
After the Turin club seized their second consecutive Scudetto title last season, those teams around them, those would-be usurpers, realised action was needed.
Here, we take a look at how Italy's biggest teams have performed in their pursuit of fresh blood or in fending off interest in current personnel.
The rankings have been decided by four factors (each marked out of 10) with the sum total deciding the club's rank:
Ambition: How adventurous has a team been in strengthening their team
Strength in depth: Not every team has to invest. Marks will be given if a team realises they have a pre-existing strong squad either at their disposal or as a result of acquisitions
Excitement: Every fan wants a big name signing; Has their team delivered?
Title challenge likelihood: How likely the new signings, coupled with a team's current roster, will be to aid their title conquest
What are your thoughts? Is the Serie A title bound for Turin? Which team has had a transfer window to remember? And who has had one to forget? Let me know either in the comments section below or via Twitter: @LeRowley