If the early days of Facebook made you yearn for a social networking medium by which you could stalk and associate with people with whom you have absolutely no interest in being friends...well, you're probably a huge fan of Twitter. It was built for one-sided relationships, borderline-obsessive fans and anyone who needs to know everything about everyone.
It was built for the simultaneously wired, interconnected and isolated human condition that's come to define the 21st Century.
And it also happens to be a perfect fit for NBA stars. Hard as it is for some to accept, they really don't want to be our friends. Or they certainly don't have the time, anyway. When you're living life on the go, 140 characters may be as good as it's going to get.
Sometimes that's more than good enough.