If you love college athletics, you have little choice but to love ESPN. The “Worldwide Leader” has long dominated the broadcasting of college athletic events, especially in the two sports that matter most – football and basketball. Earlier in the week, the New York Times released a three-part series of investigative reports that examined the central role ESPN has played in the rise of college sports programming. Many of their discoveries pertaining to the past, present, and future states of the industry fall very much outside the scope of common knowledge, and we came to find out that university athletic officials are actually not all that that different from fans when it comes to ESPN. The network's value to the world of college athletics is so prodigious, and their monopolizing grasp sufficiently expansive, that whether they like it or not, conference representatives and university athletic departments have been forced to embrace and cater to the network and their needs. Just like us, there is no alternative: They must love ESPN. But in this age of ever-evolving broadcast media possibilities, where cable networks are suddenly finding themselves on perilous footing, the question of the day is whether ESPN will be able to maintain that firm grip on the college sports programming market moving forward...
USA TODAY Sports