The general consensus during this European summer's transfer window seems to be that the figures involved are getting a bit ridiculous.
That being said, the richest clubs in the world obviously believe there is value to be had in shelling out tens of millions of Euros for highly rated players.
A handful of games into the start of the season, it is impossible to claim that any footballer has yet justified the fee he commanded, but we do have an early indication of who is most likely to fit in well at their new clubs.
The owners of the following seven players must be feeling a little less nervous about the huge wads of cash they handed over to secure their services.
Until a certain Welshman's move to a certain Spanish club is confirmed, Cavani's €64.5 million transfer to PSG from Napoli is still the most expensive of the summer.
It will take a lot of goals before he justifies such a hefty fee, but he has gotten off on the right foot by scoring in his first two starts against Ajaccio and Nantes.
If PSG are hoping to earn a place among the elite clubs in the world, the acquisition of superstars like Cavani is an essential step in the process.
Juventus were already a champion team who looked a class above all their competitors in Serie A for the past two seasons, but with the addition of Carlos Tevez they appear to have strengthened even further.
With defense and midfield looking superb, all the "Old Lady" were missing was a world-class striker.
The signing of Fernando Llorente was good news for the Bianconeri faithful but the arrival of Tevez was even better, and he proved the difference in the first league game of the season by scoring the only goal of the match.
The man they call the "Pitbull" is as tough as they come, and his combative style is sure to make waves in the Premier League.
The Cardiff City signing showed his worth as a defensive force with a dominant performance against one of the title favorites, Manchester City.
The Welsh side caused the biggest upset of the season so far by defeating Manuel Pellegrini's side, with the tenacious Medel playing a huge part in the famous win.
This former Valencia hit man has made the difference in his first two Premier League matches for Tottenham by scoring the match-winning goal from the penalty spot on each occasion.
Though he will be keen to get off the mark from open play in the league (to go with his two goals in the Europa League), there are encouraging signs that he is the right man to lead the line for Spurs.
With the imminent arrival of Erik Lamela, which the Argentine's club Roma announced yesterday (via BBC), Soldado could soon be getting the type of service he needs to make scoring a regular occurrence.
After netting twice for Bayern Munich in a preseason friendly against Gyor, the ex-Dortmund starlet made his competitive debut against Nurnberg in the third round of Bundesliga play.
Though he has not yet fully settled into the impressive Bayern midfield, there are early indicators that Goetze will become an important cog in Guardiola's machine.
His clever passing and ability to swap positions with the likes of Franck Ribery and Thiago hint at a long and prosperous Bayern career.
Few footballers on the planet will be watched as closely this season as Barcelona's brilliant Brazilian Neymar.
Thus far, the youngster has handled the pressure will style.
Neymar came off the bench to score a header against Atletico Madrid in the first leg of the Spanish Super Cup and has impressed in the other matches he has appeared in as well.
Though it will take time for him to become a fully integrated member of the Barcelona system, his first few games can only be deemed a success.
When Luca Toni joined his 16th professional club at the age of 36, few would have expected him to have such an impact from the outset.
The new Hellas Verona signing scored two headed goals to lead the newly promoted team to a shock opening-round victory against Milan.
Who would bet against the veteran striker adding plenty more goals over the course of the Serie A season?