With each new season, teams across the country often launch a new kit. New material for players and fans alike to proudly wear, with their team crest emblazoned across their chest.
Fans wait in anticipation ahead of the new campaign to see what Nike, Adidas, Puma, Kappa and even Macron, among others, have come up with for their respective clubs.
Team strips are a way of expressing your allegiance. Your identity. Your passion.
Nice new shiny home shirts, or jerseys if you're a fan of the MLS, can be seen worn by men, women and children on matchdays, with the quite often less popular—or even ugly—away shirt still stocking the shelves of the club shop.
Villa's away strip for the 2013/14 season is a prime example of this. The checkered, mishmash of white and claret is one of the least aesthetically pleasing Villa shirts in years.
So to focus our thoughts on something other than the eye-sore of the second strip, we take a look at Aston Villa's seven coolest kits of all time.
All images sourced via www.historicalkits.co.uk