Behold the beauty of the Internet: Dirk Nowitzki and talking camels in the same article.
In a strange but marvelous bit of advertising, the Dallas Mavericks forward has gifted fans with a new television spot spoofing Geico’s “Hump Day” ad.
For those of you unfamiliar with this particular Geico spot, here’s the original ad, where a certain even-toed ungulate gets progressively more excited over the day of the week.
Drawing on this ad, Nowitzki and the Mavericks put out "Guess What Day It Is?" which was spotted by Sean Highkin of USA Today. This ad features a certain 7’0” German basketball player getting hyped over the fact that it’s game day.
Considering that ticket commercials for most NBA teams continue to be highlight-driven pump-up reels, this new Mavericks spot is a fun change of pace. Training camp is only a month away at this point, and who better to remind you that basketball isn’t far off than Nowitzki?
Nowitzki is an advertising gold mine and one of the increasingly rare stars in pro sports who doesn’t mind making goofy television commercials.
It must also be noted that this isn’t his first commercial of the summer, either—and it’s nowhere near the weirdest.
That distinction belongs to the rapping/beat-boxing advertisement Nowitzki put together with German DJ Flula in July.
Keep track, everyone. We now have Nowitzki, talking camels and a Rolling Stones rendition in the same article. This is Mark Cuban’s mind at work.
What’s next for the Dallas Mavericks' advertising machine? Even better: How many days until tipoff?
The answer is 64. In two months and three days, the Mavericks will open the 2013-14 season against the Atlanta Hawks. Until then, basketball fans must wait and enjoy the simple pleasures of Nowitzki commercials.
Join me on Twitter, where the summer of Dirk continues.