ESPN Films' Nine for IX 'Branded': Complete Preview for Series Finale

Patrick Clarke@@_Pat_ClarkeCorrespondent IAugust 27, 2013

BROOKLYN, MI - AUGUST 16:  Danica Patrick, driver of the #10 GoDaddy Chevrolet, walks from her car after qualifying for the NASCAR Sprint Cup Series 44th Annual Pure Michigan 400 at Michigan International Speedway on August 16, 2013 in Brooklyn, Michigan.  (Photo by Mike Ehrmann/Getty Images)
Mike Ehrmann/Getty Images

ESPN Films' Nine for IX summer documentary series will conclude Tuesday night with the premiere of "Branded," an hour-long production that will examine the marketing of female athletes and "explore the double standard" placed on them, according to

Through various interviews with notable female athletes, "Branded" will break down the many challenges women in sports face when it comes to successfully marketing themselves and developing into icons around the world.

Needless to say, those obstacles are much greater than those males face.

Here we'll get you set with everything you need to know for Tuesday's series finale.


When: Tuesday, August 27 at 8 p.m. ET

Watch: ESPN


What to Expect

"Branded" will feature several stories from female athletes who have dealt with the challenges of being the best athletes they can be as well as the sexiest women they can be in order to remain relevant and worthy of the public's attention. 

Directed by Academy Award-nominated filmmakers Heidi Ewing and Rachel Grady, viewers can expect a unique take on a topic that is often overlooked.

ESPNW on Twitter points out a statistic many sports fans are unaware of:

Ewing and Grady also focus on the World Cup-winning 1999 U.S. women's national soccer team and how the squad's accomplishments were overshadowed by the moment immediately following Brandi Chastain's winning penalty kick, in which she removed her jersey in celebration and revealed her sports bra.

The discussion that followed was almost entirely focused on Chastain's bra rather than the team's incredible achievement. The directors describe the questions aimed at Chastain and the national conversation that followed as a "low moment" for women's sports, according to

Chastain's unforgettable celebration is just one particular moment in which the accomplishment of a female athlete was diminished by the double standard. But "Branded" will take a closer look at many more and attempt to answer the question of whether women's sports will ever reach the same level as men's sports without an obvious focus on sex appeal.

Ewing and Grady admit that women's sports have made tremendous progress over the years, but that doesn't mean female athletes aren't held to a double standard in which looks and beauty sometimes count for more than winning.


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