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With the premiere of All Access, and a night of dramatic knockouts, the needle is still pointing in Showtime's favor.
After years of being the little brother to HBO in the cable boxing world, Showtime has finally shown the perils of picking on your younger siblings.
Sometimes, they get bigger and smack you in the mouth.
It's no secret that Showtime has absolutely wiped the floor with HBO this summer, and with the upcoming Mayweather vs. Alvarez event next month, that doesn't appear on the verge of changing.
HBO did very well last week when it showcased a dramatic clash between Daniel Geale and Darren Barker for a share of the middleweight crown, but that bump will be very short-lived after this weekend.
The boxing world will be abuzz with talk of Mares' stunning knockout defeat, the latest demolition of a quality opponent by Santa Cruz and the premiere of All Access: Mayweather vs. Canelo.
Once again all the chatter will be on the Showtime side of the fence, and HBO will again be left on the outside looking in.