UT Launches Flex Ticket Pricing Model

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UT Launches Flex Ticket Pricing Model
Courtesy of GameDayR.com

KNOXVILLE, Tenn. -- As part of an ongoing effort to improve ticket sales and attendance, the University of Tennessee Athletics Department will engage with Qcue to make individual game tickets in the south upper deck more accessible using a flex pricing approach. Qcue's technology considers all available data to price tickets more accurately. The system applies advanced analysis to adjust prices based on sales and other measures of shifting demand. The result is market-driven pricing that better reflects the true value of in-venue seating.

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