Maybe it's a way to retain the allegiances of former players. Maybe it's a clever tactic designed to help recruiting by showing prospective recruits how well you treat your own and how Wildcats are always part of the family, even after they leave.
Then there's that last possibility. Maybe, just maybe, the University of Kentucky is like mom when you went off to sleep-away camp, eager to send you all the goodies you've missed while you were gone.
Hat tip to The Courier-Journal.