Fun, adventure and industry-wide backing of a Superstar's news-making announcement highlighted WWE's social media content for the week before SummerSlam.
The videos, tweets and Instagram photos floating around saw a former WWE champ mix pro wrestling and baseball, Superstars swimming with sharks and the entire pro wrestling community showing their support of Darren Young.
Young revealed to TMZ.com that he is gay and the support for him poured in via videos and Twitter. Vince McMahon, John Cena and a host of other WWE names quickly responded. Former WWE champ and Hall of Famer Bret Hart tweeted the following:
Im more than proud of Darren Young for having the courage to come out. The trust is that WWE & Pro Wrestling in general have long been ahead— Bret Hart (@BretHart) August 15, 2013
Triple H shared his thoughts as well.
Even the Iron Sheik, normally an aggressive, foul-mouthed tweeter, had good things to say about Young.
Darren Young the gay, I respect him for he honest— The Iron Sheik (@the_ironsheik) August 15, 2013
Elsewhere, WWE Superstars prepared for SummerSlam in a variety of ways.
During the SummerSlam press conference at the Beverly Hills Hotel, the two men battling over the WWE Championship on Sunday posed for an iconic shot. This staredown, shared on WWE's Instagram, had the feel of a big boxing match or UFC fight, even though a bit of a smile slipped onto John Cena's face.
A man making his SummerSlam debut got honored through WWE's Instagram.
Bray Wyatt readies for a fight inside of a ring of fire when he goes up against Kane at the huge pay-per-view. He apparently has plenty of supporters, including a wedding party that dressed up like his creepy Wyatt Family.
The caption reads "The #WyattFlock is spreading."
Should most of us be set to face off against Brock Lesnar, we'd be spending the week cowering in the dark or else looking to flee the country, but CM Punk spent the weekend before The Best vs. The Beast goofing around at Kerry Wood's Wiffle Ball Classic at Wrigley Field.
The event raises money for the Wood Family Foundation, an organization started by the former Chicago Cub to benefit children's programs.
Bill Murray, Matthew Perry, Jenny McCarthy and several other celebrities took part in the game. No one but Punk though went up to bat with a steel chair in hand. WWE's Instagram shared a retro-looking shot of Punk that would make for an awesome baseball card.
Big E. Langston is preparing for SummerSlam much differently.
The powerhouse took to Venice's Muscle Beach to get in a public workout before his big tag team match. WWE posted this video of him lifting weights that gives fans an interesting glimpse at who Langston is and what motivates him.
When much of the WWE roster traveled to Cape Town, South Africa a few weeks ago, a group of brave souls dipped into the ocean for a close-up view of South African sharks.
South African native Justin Gabriel brought along a crew that included Jack Swagger, Wade Barrett, Randy Orton, Kaitlyn and Tons of Funk for a go at shark diving.
Had one of the great whites broken through the cage, it would have been interesting to see if anyone would have pulled a Brock Lesnar and hit their finisher on it.