Perhaps the Dallas Cowboys haven't quite lived up to their "America's Team" moniker in terms of on-field performance in recent years, but few things are more American than a successful business venture.
Despite Dallas' struggles to reach the playoffs over the past few seasons, the Cowboys are still arguably the most popular team in the NFL. Because of that, the wealth of owner Jerry Jones and the profitability of AT&T Stadium, which is affectionately known as "Jerry World," the Cowboys are the model NFL franchise from a monetary perspective.
With a value of $2.3 billion, the Cowboys essentially blow every other franchise out of the water. With that said, most organizations in the league are making huge money. Here is a complete breakdown of Forbes' evaluations of all 32 NFL franchises:
|Ranking||Team||Team Value||2012 Revenue||2012 Operating Income|
|1||Dallas Cowboys||$2.3 billion||$539 million||$250.7 million|
|2||New England Patriots||$1.8 billion||$408 million||$139.2 million|
|3||Washington Redskins||$1.7 billion||$381 million||$104.3 million|
|4||New York Giants||$1.55 billion||$338 million||$64.4 million|
|5||Houston Texans||$1.45 billion||$320 million||$81.5 million|
|6||New York Jets||$1.38 billion||$321 million||$52.8 million|
|7||Philadelphia Eagles||$1.314 billion||$306 million||$47.8 million|
|8||Chicago Bears||$1.252 billion||$298 million||$63.2 million|
|9||Baltimore Ravens||$1.227 billion||$292 million||$48.3 million|
|10||San Francisco 49ers||$1.224 billion||$255 million||$10.2 million|
|11||Indianapolis Colts||$1.2 billion||$276 million||$65 million|
|12||Green Bay Packers||$1.183 billion||$282 million||$54.3 million|
|13||Denver Broncos||$1.161 billion||$283 million||$31.7 million|
|14||Pittsburgh Steelers||$1.118 billion||$266 million||$28.3 million|
|15||Seattle Seahawks||$1.081 billion||$270 million||$28.2 million|
|16||Miami Dolphins||$1.074 billion||$268 million||$24.8 million|
|17||Tampa Bay Buccaneers||$1.067 billion||$267 million||$2.2 million|
|18||Carolina Panthers||$1.057 billion||$271 million||$28.9 million|
|19||Tennessee Titans||$1.055 billion||$270 million||$40 million|
|20||Kansas City Chiefs||$1.009 billion||$245 million||$15 million|
|21||Minnesota Vikings||$1.007 billion||$234 million||$28 million|
|22||Cleveland Browns||$1.005 billion||$264 million||$17.1 million|
|23||New Orleans Saints||$1.004 billion||$276 million||$22.2 million|
|24||Arizona Cardinals||$961 million||$253 million||$9.7 million|
|25||San Diego Chargers||$949 million||$250 million||$30.4 million|
|26||Atlanta Falcons||$933 million||$252 million||$18.5 million|
|27||Cincinnati Bengals||$924 million||$250 million||$37.3 million|
|28||Detroit Lions||$900 million||$248 million||-$3.5 million|
|29||St. Louis Rams||$875 million||$239 million||$21.1 million|
|30||Buffalo Bills||$870 million||$256 million||$12.6 million|
|31||Jacksonville Jaguars||$840 million||$260 million||$15.5 million|
|32||Oakland Raiders||$825 million||$229 million||$19.1 million|
Courtesy of Mike Ozanian of Forbes
According to Ozanian, a major contributing factor to the Cowboys' position at the top is a 25-year stadium naming rights deal with AT&T. That should only add to the $539 million in revenue that the Cowboys generated last season, which was also the most in the league by a wide margin.
Will the Cowboys be replaced as the NFL's most valuable franchise in the near future?
Things are certainly very good for the Cowboys right now, but that is also true across the league.
According to Ozanian, NFL teams are worth $1.17 billion on average, which is a five percent increase from last year. Also, revenue increased by an average of 3.6 percent per team last season, so there is little doubt that the NFL is king in the sports world right now.
In fact, the only organization to register a loss was the Detroit Lions, who lost $3.5 million, but they have been operating in the red for four straight years.
Dallas' success in the boardroom hasn't exactly translated to the gridiron over the past several years. They've made the playoffs just once in the last five years. But Jones will continue to line his pockets regardless of how good or bad the on-field product is.
That is simply the nature of the beast in the NFL.
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