Perhaps the Dallas Cowboys haven't quite lived up to their "America's Team" moniker in terms of on-field performance in recent years, but few things are more American than a successful business venture.
Despite Dallas' struggles to reach the playoffs over the past few seasons, the Cowboys are still arguably the most popular team in the NFL. Because of that, the wealth of owner Jerry Jones and the profitability of AT&T Stadium, which is affectionately known as "Jerry World," the Cowboys are the model NFL franchise from a monetary perspective.
With a value of $2.3 billion, the Cowboys essentially blow every other franchise out of the water. With that said, most organizations in the league are making huge money. Here is a complete breakdown of Forbes' evaluations of all 32 NFL franchises:
According to Ozanian, a major contributing factor to the Cowboys' position at the top is a 25-year stadium naming rights deal with AT&T. That should only add to the $539 million in revenue that the Cowboys generated last season, which was also the most in the league by a wide margin.
Things are certainly very good for the Cowboys right now, but that is also true across the league.
According to Ozanian, NFL teams are worth $1.17 billion on average, which is a five percent increase from last year. Also, revenue increased by an average of 3.6 percent per team last season, so there is little doubt that the NFL is king in the sports world right now.
In fact, the only organization to register a loss was the Detroit Lions, who lost $3.5 million, but they have been operating in the red for four straight years.
Dallas' success in the boardroom hasn't exactly translated to the gridiron over the past several years. They've made the playoffs just once in the last five years. But Jones will continue to line his pockets regardless of how good or bad the on-field product is.
That is simply the nature of the beast in the NFL.
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