In the past few years, athletes have embraced their role as icons even when they're not on the ice, field or court. They are dressing more flamboyant, doing more photo shoots with magazines and keeping up a persona of a world-class athlete who could model for GQ if their career suddenly ended.
This has been most noticeable in the NBA, with superstars like Russell Westbrook, Kevin Durant, Dwyane Wade and LeBron James showcasing their fashion choices upon entering the arena and for postgame pressers.
But the culture of hockey is different. NHLers are less selfish and don't crave the limelight as much.
Don't believe me? The one person that defied that stereotype, Sean Avery, is no longer in the league.
Meanwhile, in other sports, we've had Dennis Rodman, Terrell Owens, Chad Johnson and Deion Sanders be more concerned with flash bulbs than getting along with teammates and coaches. Only Rodman and Sanders had what it took once the clock started to win multiple championships.
But just because hockey players don't seem as selfish doesn't mean there aren't those with confidence or players that are loaded with swag.
Here are the top five Bruins with the most swag heading into next season: