Yes, You Too Can Smell Like SEC Football

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Yes, You Too Can Smell Like SEC Football
Michael Chang/Getty Images

It's the year 2013, a time of change, a spring of ethical reform. The old methods of making money off college football are not much longer for this world.

The Ed O'Bannon lawsuit has meant the end of EA Sports' NCAA video game, and the trolling of ESPN's Jay Bilas has marked the end of player jerseys being sold.

Player-specific modes of making money are no longer viable. They're finally being recognized as the exploitation they've always been. But now, in this new market, what's a young entrepreneur to do?

How about selling your favorite school's scent?

Masik College Fragrances just rolled out a line of 10 college football smells, including six (Alabama, Auburn, Georgia, LSU, Florida and Tennessee) from the SEC.

Perfumes and colognes are available for each school. Each aroma is tailored to capture the spirit, taste and outlook of its particular campus. Per the company website, this is their process in personalizing each product:

Creating the "signature scents" is more scientific than you may think—Of the five senses, only our sense of smell is linked directly to the brain’s limbic system or emotional control center. Because of this link, a particular scent or fragrance can evoke memories and emotions before we are even consciously aware of them. 

Masik was extremely meticulous about how they created the scent for each school...In the end, the following distinctive characteristics served as inspiration for each university's "signature scent":

  • School colors
  • Mascot spirit
  • Traditions and history
  • Landmarks and architectural style
  • Campus trees and flowers
  • Mission statements
  • College town character
  • Themes in the alma mater and fight songs

The result is exactly what you would expect, and the product descriptions are an absolute treat. Here's an excerpt from the Alabama cologne:

Inspired by the cool yet magnetic spirit of the Crimson Tide, The University of Alabama for men opens with a Cold Water Accord intertwined with Fresh Apple Peel. Crisp Fennel and Crushed Juniper Berry mixed with Frozen Cilantro and Elemi Leaf creates an invigorating burst of frosty freshness while Green Moss, Siberian Fir, Cedarwood and Musk lend strength to the base capturing the powerful and eternal bond of Crimson and White!

By contrast, Georgia, the Tide's opponent in last year's SEC Championship Game, starts out with some notes of cool ozone:

Experience the Georgia Bulldog spirit with this fresh masculine scent featuring red-inspired top notes of cool ozone, chilled apple and frozen bergamot. Clean mid-notes of pear skin, and lavandin blend with frosted nutmeg, white birch and blue cypress musk notes for an alluring impression. A distinct, contemporary scent for the Georgia man.

It's hard to say—especially sitting behind a stodgy desk in New York—how well each spray captures the scent of its school. That part will be left up to the students. But purely as a business venture, the folks at Masik have done a great job.

People are manic about college football. And when people are manic about something, there's always money to be made. And as long as no one is being exploited, and so long as the fragrances are not unpleasant (a 3.4-ounce bottle costs $60), it's a win-win proposition. 

Al Messerschmidt/Getty Images
Who wouldn't want to smell like these cool dudes?
So where does Masik go from here? Who knows? It depends.

If it sells as well as expected, perhaps the company could expand past the Southeast, inch its way up the Atlantic Coast and eventually reach the Tri-State area, where it could introduce a Rutgers-flavored scent that captures the distinct aura of New Brunswick: 2 a.m. Grease Truck visits mixed with sewage. (I kid).

Or perhaps Masik could head west to Pac-12 country and create a USC scent of avocado and surfer wax. Then it could drive to Arizona, U of A, to build a cologne mixed with stale beer and whatever Jimmy Tatro uses for hair gel. The list goes on and on.

But no need to get ahead of ourselves. Let's take this one sniff at a time. Just hurry, quick, and buy fast if you want to get in on this first shipment.

A lot of the products are already sold out.

 

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