Iowa State Head Coach Paul Rhoads
In the cutthroat world of college football, there are always coaches who are pressured to win at a high level.
In the Big 12, there are a few head coaches who could be updating their resumes if they don't win this season.
This list of four includes Paul Rhoads at Iowa State, who hasn't been able to take the program to new heights. Then there's Charlie Weis, who only has one win under his belt at Kansas.
Here are the coaches in the Big 12 that must rack up wins in 2013 to possibly save their jobs.
After a one-win season in Lawrence, Charlie Weis is certainly under pressure to pile up some more wins in 2013.
Weis is entering just the second year of his rebuilding project for the Kansas Jayhawks. But if the second year goes like the first one did, then Kansas may look for a new coach.
The Jayhawks are currently dealing with a 21-game losing streak in Big 12 play. Stopping that streak early in the year has to be a priority.
Weis also may be under pressure after making some controversial comments at the Big 12 media days, where he called his team a "pile of crap."
Paul Rhoads' run at Iowa State, which began in 2009, may come to an end if the team doesn't win big this year.
In 2009, Rhoads guided the Cyclones to an Insight Bowl win over Minnesota. Since then, Rhoads has gone 17-21 in Ames and has failed to win a bowl game. The Cyclones didn't even make one in 2010.
2013 doesn't look like a year of promise for Iowa State either. The Cyclones were chosen ninth out of 10 teams in the preseason All-Big 12 poll, as voted on by the media.
The only sign that the Cyclones may not dump Rhoads after a bad year is the 10-year, $20 million contract he signed in 2011. So it would cost a pretty penny for Iowa State to get rid of Rhoads.
Rhoads' biggest accomplishment in Ames is beating Oklahoma State, then the No. 2 team in the country, in 2011. But one huge upset win and one bowl win can only carry a coach so far.
Art Briles has done a great job of making the Baylor Bears relevant on the national stage. But one thing he's failed to do is bring the Bears to the BCS bowl conversation.
Briles' record at Baylor is also just above .500 at 33-30.
2011 was the best year for the Bears, where Heisman Trophy-winning quarterback Robert Griffin III took the team to a 10-3 record and a win in the Alamo Bowl.
But the team took a step back in 2012, going 8-5. However, the team won its last four games including a win over Kansas State, a team ranked No. 1 at the time.
Despite these accomplishments, the Bears are desperate to be among the elite teams in the country. And if Briles can't take them there in 2013, Baylor may search for a coach more fit to take them to the promised land.
While it may seem unthinkable that a coach who's won a national title during his tenure could be on the hot seat, the case of Gene Chizik proves that it's possible.
And in 2013, if Mack Brown doesn't deliver big for a team picked fourth in the country by college football scribe Phil Steele, he could be out of a job.
Since winning the Big 12 and appearing in the 2010 BCS National Championship game, the Longhorns have receded.
The Longhorns failed to appear in the final AP and Coaches polls in the 2010-11 and 2011-12 seasons after going 5-7 and 8-5 respectively.
2012 saw improvement as Texas went 9-4 and won the Alamo Bowl.
But expectations are always high in Austin. And Brown hasn't brought the Longhorns a 10-win season since that national title runner-up year.
If Brown fails to win big in 2013, the Longhorns could do the unthinkable and fire him.