The ultimate goal of the 2013 Oregon Ducks is to win a national championship.
You could certainly fire back with something about how that's the goal of every team, and that may be true on the surface. But some teams have a realistic chance of doing so, and others are simply hoping to bring a full effort each week and improve upon last season.
Whether or not you believe the Ducks are a championship-caliber team is irrelevant, because after four straight BCS appearances, I can guarantee the entire team has its eyes on the crystal trophy awarded to the winner of the title game in January.
Sure, they'll take it one day at a time and focus on winning each day, but this is a loaded squad that could be destined for another strong season.
So what can new head coach Mark Helfrich accomplish during fall camp to get his team ready?
Here are five things that must happen if the Ducks hope to make another championship run this season.