The letter (that stated "Keep this off social media PLEASE!") went viral a few days ago, and now the Boston Herald has learned that the huge spike in traffic for the gossip site cost them $18,000. You can read the letter penned by the former Patriots tight end here.
Sportsworld, Inc., who originally got their hands on the letter, said they felt no obligation to honor Hernandez's request to keep the letter private. The letter was not written to them, but rather an ex-convict named Karl with whom Hernandez was corresponding with.
Hat tip to Pro Football Talk for the find.