At that press conference unveiling, which can be found at Everton's official website, the Spaniard was (unsurprisingly) genuinely optimistic about the potential of his new club.
"There are six clubs working on a different financial level to us, but I do believe that with our tools and our genetic order within the club we can find a way to compete with those teams," Martinez stated.
This summer has seen those clubs (who were around Everton at the top of last season's Premier League table) undergoing substantial change themselves. In comparison, the first rumblings of the Toffees' new era have gone largely unheard outside of Merseyside.
The start of the season will change that.
Just what Martinez has in mind to "compete with those teams" will translate from preseason planning into a realized strategy over the campaign's opening months.
Based on his own past as Wigan Athletic manager and Everton's recent history, here are a few first steps the Spaniard will be looking to take at Goodison Park.