WWE has played the Wyatt Family's first storyline perfectly to this point. The vignettes were creepy, the debut was chilling and the follow up has established a distinctive presence. Now, it's time to move on to the next stage of its storyline with Kane.
Triple H has told the creative staff that no superstar from NXT should debut without a plan. This is a 180-degree turn from the years of aimless arrivals when directionless performers like Dolph Ziggler would show up and shake hands with people backstage for months without any rhyme or reason.
Beginning with Ryback last spring and his undefeated streak, The Shield with its attacks and clearly defined characters and now seeing the Wyatt Family arrive and raise hell, the creative staff is certainly moving in the right direction.
The staff has let this story simmer for the last few weeks knowing there was an extended break between Money in the Bank and SummerSlam. Rather than rush the feud, it has allowed the Wyatt Family to establish themselves as psychotic powerhouses with Bray Wyatt as the central cult leader.
They've developed a pattern to their attacks, culminating in Wyatt hitting his Sister Abigail finisher after kissing the assailed on the forehead.
With Kane off air for several weeks, the crowd has built an anticipation to his response.
Last Monday's Raw paid it off perfectly. Kane, incensed by the Wyatt's attack, demanded to know where they were. He was told they weren't in the building and that he had a match with his good friend Daniel Bryan.
In the match, where Kane must have be distracted with his mind on Wyatt, Luke Harper and Erick Rowan, he lost on a roll-up to Bryan. Kane snapped and chokeslammed Bryan after the match.
Then, we had the attack—another Sister Abigail and chilling promo from the Eater of Worlds, Wyatt.
What we haven't heard, though, is a clear explanation as to the motives of the Wyatt Family.
Wyatt has alluded to his desire to, "bring down the machine," in this case, the Big Red Machine. He's made cryptic statements about Kane's "father," presumably Paul Bearer, lying to him. He has made satanic references about the devil.
Whatever his motives may be, we know they are sinister.
It's questions like these that keep fans coming back. They want to know why the Wyatt Family has targeted Kane. They want to know how Kane is going to respond to yet another attack.
But fans will only come back so often for the pay-off. We do live in a society with attention spans that last the snap of a finger. Wyatt's rambling, poetic and dark promos draw in many fans, but some, especially the younger audience, need things spelled out for them a bit more.
We need to know where the story is going so that we tune in to see the next chapter.
Prior to Smackdown airing Friday night, WWE has only announced two matches for SummerSlam. John Cena will defend the WWE title against Bryan, and Brock Lesnar will battle CM Punk with Paul Heyman lurking ringside.
To WWE's credit, it has more independent storylines playing out each week than we've seen in a long time. With Rhodes-Sandow, Del Rio-Christian, Henry/The Usos-The Shield, Ziggler-Langston/AJ and based on Raw, maybe even RVD-Fandango, we need to begin seeing matches getting made.
It's unclear whether we'll see the in-ring debut of Wyatt in a confrontation with Kane at SummerSlam, but my impatient self wants to know now.