Two seasons ago, it was the Honey Badger who didn't care.
In 2013, it's Texas A&M quarterback Johnny Manziel.
Manziel again made headlines over the weekend when he was reportedly kicked out of a fraternity party at the University of Texas on Friday night. Video of the event was posted on YouTube, where it appears that obscenities and a beer were hurled his way as he exited the party.
Strange? Not really.
Manziel surely isn't the first college football player to hang out with friends at another school, and he won't be the last.
How did he respond? By owning it and adding perspective to the "situation" on Twitter.
Last time I checked double digit win columns and championships are what matters.— Johnny Manziel (@JManziel2) July 28, 2013
Good for Manziel.
He's going all in on himself and recognizes that the offseason headlines are largely inconsequential when compared to the bigger picture of college football.
Ever since he hoisted the Heisman Trophy in New York City last December, Manziel has been held to a higher standard than most quarterbacks. Would it be breaking news if Connor Shaw of South Carolina, Zach Mettenberger of LSU or Braxton Miller of Ohio State went to a party at another school?
It certainly wasn't in December 2012, when Mettenberger visited his old friends at Georgia:
But this is Manziel, the first true Hollywood celebrity of college football. Despite the spotlight, he is clearly not buying into this ridiculous notion that he has to live by a different set of rules than other college football players and students.
The incident at the Manning Passing Academy was the only serious offseason dust-up for the 2013 Heisman Trophy winner. And at SEC Media Days earlier this month, when the incident was still fresh in the minds of the assembled members of the media, Manziel owned up to oversleeping.
"I just overslept and missed a meeting," Manziel said. "I absolutely lived up to it. There was no excuse for not having my phone charged or having an alarm set."
While he owned up to making a mistake at the camp, he didn't apologize for being himself. In fact, he flat-out said that he's not going to change now that he's a superstar.
"I'm a 20-year-old kid in college," Manziel said in one of the smaller rooms at SEC Media Days earlier this month. "I'm just trying to live a normal life, and I understand that's really not the case. But I'm just trying to have fun."
He wasn't lying, and for that he should be applauded.
He's not only talking the talk, he's walking the walk. He's owning the "Johnny Football" personality, just like he said he would.
"Johnny being Johnny" will make the 2013 season a lot of fun. He's going to continue to try to be as normal a college student as possible, even though he has one of the biggest targets on his back in college football history.
It's not just football teams that are out to get Manziel. Everybody has a cell phone, and wherever he goes, there's going to be somebody with a finger on the record button itching to break the next big Manziel story.
He doesn't care.
Johnny is going to be Johnny and continue to do it in spite of the scandals—both real and phony.
Should Johnny Manziel change who he is now that he's a full-fledged celebrity?
Can you imagine if Manziel puts up similar numbers in 2013, all while pictures of him partying—like many other college football players and students do—leak out? The battle line that has already been drawn between Manziel critics and Manziel defenders will be as big as the Grand Canyon.
Johnny is going all in on himself, and I'm all in on that. Manziel's refusal to cave in to how critics think he should act will make for quite an intriguing 2013 season on the field and off.
Barrett Sallee is the lead SEC writer for Bleacher Report. Unless otherwise noted, all quotes were obtained firsthand.