Jayne Kamin-Oncea-USA TODAY Spor
Entrance into the Sony Studios lot was a breeze, and so was the parking. Dave Hirsch, vice president of Pac-12 communications, did a great job keeping the flow of questions going, and the food was also very good.
The conference spares no expense when it comes to making a big impression. Pac-12 staffers wore neon greenish-yellow shirts so they would be easily recognized in case help was needed.
Pac-12 commissioner Larry Scott touched on the Pac-12 network's status with DirecTV.
"Unfortunately, we are still at an impasse with DirecTV, and we're no closer than we were last year," he said. The network's official Twitter account then encouraged DirecTV subscribers who are Pac-12 fans to drop the satellite network. That tweet is no longer there, but Scott's speech can be seen here.
Scott also got a dig in at the SEC, noting the Pac-12's "459 NCAA team titles, which is more than 200 the next-nearest conference."
Now for the bad.
Some media members were given bags to hold all of the heavy school media books, while others were not.
Rain began to fall at lunchtime. Some lunch tables had umbrellas for coverage, but many tables did not. Water falling on smart phones, memo pads and food is not a good thing. Staffers brought in handheld umbrellas later on, but it was too late by then.
The sound from the sound stage—where the coaches and players addressed the media—was, at times, deafening. The feed on the league's official website was also having issues with sound, as evidenced on this thread, per 247Sports.
Finally, the power strips provided for media laptop use were not all working properly.