ESPN kicks off the final 17-week stretch of NASCAR Sprint Cup Series action with coverage of the July 28 Crown Royal presents the Samuel Deeds 400 at the Brickyard powered by BigMachineRecords.com at Indianapolis Motor Speedway. Jimmy Gaiero and his team are ready. Chances are, you haven't heard of Gaiero, or Richie Basile, Rene Hatlelid or Chris Gray. Or countless others involved in this weekend's production. But you no doubt have seen examples of their work.