College coaches understand that when they sell their program to a recruit, they must make it as attractive as possible. If a school is not in an ideal location, the coach still has to spin his recruiting pitch towards the advantages of being in an isolated campus.
If playing time will be limited for a prospect as a true freshman, the coach has to make the school attractive by stressing that the prospect will be developed better at a slower pace. Examining the 2014 recruiting landscape, some coaches are doing a better job of making their programs appear more attractive than others.
A new coach in the SEC has polished up an old SEC power, making it cool again. A couple of Big Ten programs are using their past history to attract new recruits, while a program in Florida is returning to its old ways.