Cody Rhodes Will Follow His Money in the Bank Momentum to WWE's Main Event Stage

Tom ClarkFeatured ColumnistJuly 24, 2013

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Cody Rhodes is a Superstar who is beginning a new singles run in WWE. This came as a result of his recent split with longtime tag team partner Damien Sandow after Sandow stopped Rhodes from winning the world title Money in the Bank ladder match.

And for the first time in a long while, Cody Rhodes has real momentum; momentum that should take him to the main event level in WWE.

Though the majority of fans perhaps did not have Sandow pegged to win the blue briefcase at Money in the Bank, the fact is that when he pulled it down he made many of them very happy. The truth is that Sandow has definitely had his share of supporters since he debuted in WWE.

The work he has done as the company’s “intellectual savior,” puts him near the top of the food chain when it comes to heels in WWE. Though he is an antagonist who relies not on violence but rather arrogance to get heat, the fact remains that Sandow is very good at what he does.

He is very entertaining and, because he has mastered his character, does seem primed and ready to take that next step. But we cannot forget about his former tag team partner, who took exception to the way that Sandow became Mr. Money in the Bank to begin with.

Cody Rhodes was mere inches from the case and the guaranteed world title shot that went with it. He was closer than he ever has been and, for that segment of WWE’s audience who has been in Cody’s corner from the beginning, his defeat was a bitter pill to swallow.

The fact that he came within inches of winning the match is extremely frustrating for Cody’s fans who felt that he deserved a shot at the big time as well. After all, we’re not talking about a guy who just arrived in WWE.

Cody has been working hard since he came to WWE. From his days as the partner of Hardcore Holly to his heel run with Legacy and subsequent run with Sandow, Cody is a Superstar who has turned in a nice body of work.

However, in all that time, he has had no real main event run. In fact, I would say that he has likely never been close to receiving a real opportunity to show what he can do on the main event scene. He was either tagging with someone else or doing what he could do on his own until he fizzled out and slid back down the ladder again.

Again, Cody now has momentum on his side. And when you get hot in WWE, the company tends to stay with you and ride it out for as long as possible.

And let’s not forget his moustache. That thing is money.

But the support that he gets from fans has been pretty obvious and is very apparent whenever he slides in to take Damien down. Cody suddenly went from being the last thing on the mind of some fans to being on the front burner with the whole world watching. And now that he is getting some spotlight, I think that WWE should make the best of it.

Here’s the tough part. Accepting Cody as a heel in a tag team with Damien Sandow is one thing; accepting Cody as a babyface Superstar and maintaining his pop over an extended period of time is something else altogether.

Getting Cody Rhodes over depends on just how strong of a heel Damien Sandow is. The more Sandow is hated, the better it bodes for Cody, who can be seen as the man who is putting his former tag team partner in his place. The more negative the reaction Sandow receives, the more positive the reaction that Rhodes receives.

Is Cody a viable face? Will fans accept him in his new role and give him the success that so many feel he deserves? I believe that it’s not only possible, it’s very probable.

This feud can be good for both men. It builds Sandow up as Mr. Money in the Bank and establishes him as a threat to the World Heavyweight Championship. It also helps Cody because it gives him his independence and allows fans to see the promise that he has shown since the day he first entered the company.

The truth is that Cody does not necessarily have to somehow acquire Sandow’s title contract in order to succeed in WWE. Half of the fun in watching a different talent elevate to WWE’s main event scene is just sitting back and enjoying the ride.

Cody must establish himself, do all he can to get over as a face and make fans believe in him. And if he does, then it will set up another opportunity down the road, provided Damien Sandow does indeed cash in and become the new world heavyweight champion. And all Cody has to do is keep working hard and embrace his new role with everything he has.

But he has to keep the moustache. The moustache is money.